We analyze your business – finding your successes and pain points – working to turn the latter into the former. Upon analyzing your user engagement levels, i.e. how successful you are at interacting with potential customers, we make recommendations as to how to boost your business.
Gamified Labs services can include the development of a new website, app or game, or upgrading an existing one. We can offer a number of customizable platforms to help you both internally and externally.
We will help your business meet its internal and external objectives through integrating effective gamification techniques into your day-to-day processes and activities.
Externally, Gamification has been proven to increase customer retention, engagement, and loyalty. Internally, Gamification produces the appropriate incentive schemes for your employees to meet your business objectives and compete more effectively in this turbulent market. Our platform helps your employees balance competition with cooperation in order to build an innovative and challenging workplace.
how gamification works
Gamification has the incredible power to make everything feel like fun – your users will interact with your business effortlessly and out of their own interest and entertainment.
Elements of gamification, as dissected in the book “Gamify: How Gamification Motivates People to Do Extraordinary Things” by Brian Burke includes Game mechanics, Experience design, Digital engagement, Motivation and Goal achievement.
Game mechanics describes the key elements that are common to many games, such as points, badges, and leaderboards. Experience design describes the journey players take with elements such as game play, play space, and story line. Lastly, Gamification is a method to digitally engage rather than personally engage, meaning that players interact with computers, smartphones, wearable monitors, or other digital devices.
The goal of Gamification is to motivate people to change behaviors or develop skills, or to drive innovation. It focuses on enabling players to achieve their goals—and as a consequence the organization achieves its goals.
4 main ways to
time on site by 8x
GamifiedHR is the first of its kind, adding gamification elements to the process of job hunting and finding employees. Unlike existing online job boards, GamifiedHR adds a human element to the search, integrating video cover letters and rewarding loyal and ambitious user behavior.
about gamified marketing
Gamification is not a product, it’s a process. We are constantly evolving it over time in an agile way where we seek to improve the nature of the game and interaction we have with the users over that arc of time. It’s the underlying mechanics andconcepts of games that make them compelling. When we bring in the notions of loyalty programs and behavioral economics and combine with games we take those ideas and create powerful and lasting engagement with consumers and employees. To put it simply, gamification incorporates fun and an element of competition to a marketing strategy.
competitions and games
Rewarding players with points and badges or displaying top players on special leaderboards, marketers can appeal to the competitive nature of humans and successfully engage consumers with the brand. Games can offer new ways to power up communities and create a sense of natural and fun competition to boost engagement and capture new potential leads.
The application of psychology and game mechanics, like competition, point scoring, rules to play, etc., to make users behave in a desired way as well as motivate them to perform tasks that require effort and time
Gamification and Real World Problems
Using games and play to achieve real-world goals does not necessarily imply that seriousness will be taken away from the activities being accomplished. Instead, it means that these activities must be designed in ways that leave space for playful minds to experiment and create innovative solutions, for gameful minds to take on challenges that will lead to the accomplishment of quite difficult goals, and for many people to cooperate in ways that will allow the accomplishment of greater goals that would not be possible with the efforts of one person alone.
digital marketing rewards campaigns
An Implemented Strategy to Increase ROI
A well-executed strategy carries your business and digital marketing success well into the future. To begin, our design process involves marketing, action pathways, calls to action, and conversion mechanisms, all of which combine to bring profitable ROI. Strategies cover everything from modern design, analysis of current websites, competitor analysis, creation of user pathways, creation and/or refinement of calls to action, site architecture, multiple marketing strategies and recommendations.
Our marketing encompasses many different disciplines, including market research, branding, direct sales and customer service. Ultimately, the marketing process leads to the best way to promote and sell your company’s goods and services. The principle of incentive marketing is simple: Purchase a product or service and get rewarded.
Social Rewards Program
Rewards programs can work for a variety of types of businesses from local consumer businesses to enterprise B2B. Our program design and messaging is targeted toward your audience and the rewards program structured in a way that makes sense to your audience. Exclusive offers, contests, product launches or sales initiatives can be structured to activate your audience across various media channels.
beyond basic loyalty programs
Building customer loyalty means creating loyalty programs that reward repeat behavior. The power of loyalty grows exponentially over time. Loyalty drives profitability in three primary ways: Repeat Business, Retention and Word of Mouth.