Award Winning Agency
Request Free Quote
Award Winning Agency

who we are

about logo

Gamified Labs is the MENA region’s first gamification consultancy. As specialists in gamification, we are leading the way in creating more engaged online audiences and more effective marketing campaigns and digital platforms for our clients.

Gamification is a movement that began in 2002 (the term was coined by Nick Pelling), although it only began to gain popularity in 2010. To “gamify” something is to add gaming elements to it – for example, rewarding points or prizes to an app user to keep them loyal, or using an entertaining digital game when teaching a language or skill.

our story

Kuwait 02:36 AM
Dubai 03:36 AM

Gamified Labs was established in 2011, with our first base being in downtown Dubai. We identified some sizable opportunities in the Kuwait market, and moved our operations to Kuwait in 2014. We hope you’ll visit us in our awesome headquarters located in Salmiya’s The Cube Mall, overlooking the Arabian Gulf.

mission and vision

our mission

Our mission is to enlighten and enrich people’s lives through the power of gamification, using cutting edge technology and innovative, elegant solutions.

our vision

Our vision is to become the regionally recognized brand associated with technological innovation and engaging user experiences.

about the founder

Ahmed El Rayes

Chief Executive Officer

CEO and Gamification Labs founder Ahmed El Rayes is a serial entrepreneur, having previously launched YallaScore! and the *. He is driven by his deep passion for engaging audiences and infusing their experiences with joy and satisfaction. He hopes to streamline Gamified Labs’ clients uses of technology and create a future where everyone, regardless of their age and interests, feels greater fulfillment when using technology in their daily lives.

Previously, Ahmed has trained as a computer scientist and received an Executive MBA from London Business School.

meet the team

life at Gamified Labs

reasons to work with us

fantastic peers

supersonic growth

Creative outlet

Fulfilling goals

Inspiring environment

no politics

want to join the team

Digital Marketing Specialist

Dubai Downtown

Gamified Labs, MENA’s first and leading Gamification-focused tech company is expanding its operations into Kuwait from Dubai and is welcoming candidates to join an amazing team of leading innovators and creatives in the region.

Digital Art Director

Kuwait

Gamified Labs, MENA’s first and leading Gamification-focused tech company is expanding its operations into Kuwait from Dubai and is welcoming candidates to join an amazing team of leading innovators and creatives in the region.

Social Media Specialis

Dubai Downtown

Gamified Labs, MENA’s first and leading Gamification-focused tech company is expanding its operations into Kuwait from Dubai and is welcoming candidates to join an amazing team of leading innovators and creatives in the region.

got a project to discuss? let's play together