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Award Winning Agency


December 12, 2017

Kuwait City, Kuwait — November 2017 – Gamified Labs has been awarded the 2017 WebAward for Outstanding Achievement in Web Development in the ‘Bank Standard of Excellence’ category at the 2017 WMA WebAwards. They were awarded this prestigious award for the newly launched website of National Bank of Kuwait (, the only banking website in the Middle East to be recognized this year.

Gamified Labs designed and copy wrote the website, which was reviewed based on seven criteria: design, copywriting, content, ease-of-use, interactivity, use of technology and innovation. Working with development partner Tinext and NBK stakeholders, Gamified Labs created the award-winning website which is distinguishable by its outstanding design concepts, unique user experience and customer-centric content.

“We are delighted to be been recognized by the Web Marketing Association” noted Ahmed El-Rayes, CEO of Gamified Labs. “It’s always been our motto to provide distinguished work of the utmost quality for our clients, and it’s very rewarding to see this hard word recognized globally. We look forward to delivering more great work of international caliber in the future.”

Gamified Labs is MENA’s first and leading Gamification-focused tech company, comprising of several bourgeoning divisions including the web design and gamification teams, the UX/UI design team, a digital marketing arm and a research and development lab. Gamified Labs hopes to bring international recognition to all these teams, some of which have already been previously awarded for their projects.

The award and recognition for their work on the website design couldn’t have been more well-received. In a year of several launches for Gamified Labs, including their most recently realized vision, GamifiedHR, the first platform for gamification in the Middle East, came to fruition. They continue to expand in the EMEA markets, with a keen eye on global ventures in the near future.

Gamified Labs has seen continuous growth in their divisions, much of it due to implementing their own brand of gamification into their work, which they have widely considered to be a key foundation in its prominence. But that is just one aspect of their business model. Their careful understanding of design and brand image combine to consistently produce some of the region’s most elaborate work. They have always preferred a holistic approach to projects, with a keen knowledge that details and a grounded big-picture foresight yields the most successful results in a fast moving, fast acting and ever-changing field.

“We remain client-focused.” Said Mr. El-Rayes. “We see this award as a good sign of what we have in store for the future.”

About Gamified Labs

Gamified Labs is MENA’s first and leading gamification-focused tech company with offices in Kuwait and the Emirates. Their unique business model is client-tailored for maximum results. These bespoke systems self-regulate through each ecosystem of digital marketing, gamification, development, UX/UI design and research & development, bringing an altogether harmonious and well-oiled business machine. Their work has garnered them numerous awards including WMA WebAwards in 2016 and 2017.

About the WMA

Since 1997, the Web Marketing Association’s annual WebAward Competition has been setting the standard of excellence for Website development. Independent expert judges from around the world review sites in 96 industries. The best are recognized with a WebAward which helps interactive professionals promote themselves, their companies, and their best work to the outside world. The WebAward Competition is the premier award recognition program for Web developers and advertising agencies.

Contact: Ahmed El Rayes
Phone: +965 55220606

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