June 8, 2017
Ecommerce is constantly updating with improved discovery, technology, logistics, and uber cool things to buy. As we close the first quarter of 2017, it’s the right time to analyze and explore the newest trends that are emerging this year. A brief listing of such trends is detailed below, with an aim to help site owners to stay on the top and generate quality leads for their business.
- Chat bots – Facebook, Whatsapp, Twitter and Google Alloare introducing integrated bots to help with shopping, booking and customer service. The first of our e-commerce trends sees consumers beginning to get familiar with talking to machines.
- Artificial Intelligence – AI is now reaching a level where it is useful to many people on a day to day basis. The rise of digital assistants, such as Amazon’s Alexa, Apple’s Siri, Microsoft’s Cortana, and Google’s Assistant have got people used to talking to machines. This will impact Ecommerce as the beginning stage of the research may be increasingly conducted by chatting to a personal assistant. Different assistants will respond in different ways: Echo will default to Amazon product pages and reviews, while Google Home will list the top result of the search page.
- Mobile shopping – As mobile Internet usages have crossed desktop searches, it is important for E-retailers to ensure that their site is fully responsive so that it can work smoothly on different devices and screen sizes. It is estimated that smartphones and other new-age mobile devices will be the major source of traffic (up to 60%) for Ecommerce website by the end of 2017.
- Mobile payment and loyalty apps – Mobile payments are on the rise as smartphone users get used to the convenience of contactless payments. Starbucks was an innovator in mobile payments, becoming one of the first to trial it and succeed. Their mobile app (currently US only) has streamlined the payments system and added a loyalty program.The success of similar apps, and the need to deliver personalization will help to make loyalty and payment apps increasingly common.
- Personalization and customization – The amount of data available increasingly allows content, ads, and products to be shown to the right people at the right time, across the web and social networks. The continuing sophistication of customization will be an e-commerce trend in 2017.
- Same day delivery – Delivery and returns have always been one of the pain points of the online shopping experience but steps have been taken to make delivery fast and easy.Drone delivery might still be a pipe dream, but 2017 should see the rise of local drop-off points for online orders and same-day delivery. While Amazon Prime began the trend, flexibility of delivery options will increase in importance as an e-commerce differentiator.
- Social selling – Social selling is growing rapidly and this trend is likely to continue throughout 2017. Most of the big online store owners are promoting their brands on popular social media platforms. And hence generating a good chunk of social traffic to increase revenues and sales for their web business.
- Fraud Management tools – There are many buyers who hesitate to shop online because of privacy and security concerns. This sort of behaviour will also continue in 2017. So, if you want to increase the volume of your E-business in 2017, you need to use some Fraud Management tools to track and sort out fraudulent activities. If you ensure that your E-shop is completely safe for online shopping, it will offer a secure and positive shopping experience to all shoppers.
Ecommerce business is all about stiff competition, risk and challenges. To stand out from the crowd, one needs to trail the changing trends prevailing in the industry. Making platforms more accessible, easy to browse, payment platform, customer care, all these are going to play crucial roles in the ecommerce business in 2017. To conclude, staying competitive is no longer enough for ecommerce business now. One needs to stay innovative as well.