June 28, 2016 gShift was founded in 2009 by Krista LaRiviere and Chris Adams whose DNA is SEO, content, analytics and software. Their purpose was to bring automation and innovation to the digital marketing tactic of search engine optimization through a software platform powered by big data and predictive analytics. gShift’s Web Presence Analytics platform now monitors, reports on and provides insights and intelligence for over 10,000 brands in 22 countries.