Gamified Labs is the MENA region’s first gamification consultancy. As specialists in gamification, we are leading the way in creating more engaged online audiences and more effective marketing campaigns and digital platforms for our clients.

Gamification is a movement that began in 2002 (the term was coined by Nick Pelling), although it only began to gain popularity in 2010. To “gamify” something is to add gaming elements to it – for example, rewarding points or prizes to an app user to keep them loyal, or using an entertaining digital game when teaching a language or skill.