Award Winning Agency
what is design
User Experience and User Interface Design are both essential elements of all our products. Our user experience concentrates on constantly enhancing customer satisfaction and puts an emphasis on the usability and pleasure that comes from the interaction with the product. Our user interface design is essentially there to compliment the user experience of the design. We put in significant emphasis on the look and feel as well as the presentation of our products.
At Gamified Labs, our primary goal is to create beautiful things that are simple yet effective and easy to use and understand at the same time.
UX Design
strategy and content
competitor analysis
Knowing your competition is a key part to understanding how well a site is going to function. This offers a way to interpret the usability and thus stand out among the competition.
customer analysis
Customer analysis is done by considering the mind and behavior of users by deconstructing UX personas, user stories, job stories and user experience maps.
product structure/strategy
Following the customer analysis, the site structure is defined by creating user journeys and sitemaps.
content development
Content is what binds everything together. Our content development process ensures that the right message is delivered to the audience in the most consistent manner using the most appropriate words.
wireframing and prototyping
wireframing
In this phase an information hierarchy is defined by our design team which helps to plan the layout as per how we want the user to process the information.
prototyping
Prototypes help to understand how a site will perform. They help to enhance the functionality of the site before actual development phase begins.
Coordination with Customer
The final design prototype is shared with the stakeholders to gain their feedback and to tweak any design changes that come forth.
Testing & Iteration
Testing from an early stage in the design process allows for iterative testing. In iterative testing, a usability test is conducted with a preliminary version of a product. Changes are made based on findings from that study.
Development Plan
After completing all the phases a development plan is made to define any timeline and estimates.
Coordination with UI designer(s)
The approved wireframes and prototypes are shared with the UI designer to create the final design.
UI Design
design research
Designers conduct a research based on the UX briefing to come up with best and the most optimized design solutions possible.
branding and graphic development
Branding & Graphic elements are added to the site as per the requirements of the clients.
UI prototyping
A full design prototype is created for development team to understand all the UI aspects.
adaptation to all device screen sizes
Different screen designs are created for all device screens for better usability.
implementation with developer
After finalizing everything, briefs are passed to the development team for website creation.