gamification consultancy

Award Winning Agency

We analyze your business – finding your successes and pain points – working to turn the latter into the former. Upon analyzing your user engagement levels, i.e. how successful you are at interacting with potential customers, we make recommendations as to how to boost your business.

Gamified Labs services can include the development of a new website, app or game, or upgrading an existing one. We can offer a number of customizable platforms to help you both internally and externally.

We will help your business meet its internal and external objectives through integrating effective gamification techniques into your day-to-day processes and activities.

Externally, Gamification has been proven to increase customer retention, engagement, and loyalty. Internally, Gamification produces the appropriate incentive schemes for your employees to meet your business objectives and compete more effectively in this turbulent market. Our platform helps your employees balance competition with cooperation in order to build an innovative and challenging workplace.

how gamification works

Gamification has the incredible power to make everything feel like fun – your users will interact with your business effortlessly and out of their own interest and entertainment.

Elements of gamification, as dissected in the book “Gamify: How Gamification Motivates People to Do Extraordinary Things” by Brian Burke includes Game mechanics, Experience design, Digital engagement, Motivation and Goal achievement.

Game mechanics describes the key elements that are common to many games, such as points, badges, and leaderboards. Experience design describes the journey players take with elements such as game play, play space, and story line. Lastly, Gamification is a method to digitally engage rather than personally engage, meaning that players interact with computers, smartphones, wearable monitors, or other digital devices.

The goal of Gamification is to motivate people to change behaviors or develop skills, or to drive innovation. It focuses on enabling players to achieve their goals—and as a consequence the organization achieves its goals.

gamification mechanics

common mechanics

On-boarding / Tutorials

Help people get used to the system with a nice tutorial or a gentle introduction on how everything works.

Theme

Give gamification a theme, often linked with narrative. Add a little fantasy, just make sure users can make sense of it.

Curiosity / Mystery Box

Curiosity is a strong force. Not everything has to be fully explained, a little mystery may encourage people in new directions.

Meaning / Purpose

Some just need to understand the meaning or the purpose of what they are doing. Make people feel they are part of something greater than themselves.

Access

Access to more features and abilities in a system can give people more ways to help others and to contribute.

Points / Experience Points (XP)

Points and XP can be used to track progress, as well as to unlock new things. Award based on achievement or desired behavior.

Leaderboards / Ladders

Commonly used to show people how they compare to others and so others can see them.

Badges / Achievements

Award Badges and achievements to people for accomplishments.

Virtual Economy

Allows people to spend their virtual currency on real or virtual goods.

Challenges

Challenges help keep people interested, testing their knowledge and allowing them to apply it.

Learning / New Skills

Gives user the opportunity to learn and expand.

Quests

Quests give users a fixed goal to achieve. Often made up from a series of linked challenges, multiplying the feeling of achievement.

Levels / game Progression

Levels and goals help to map a user’s progression through a system.

Guilds / Teams

Creates platforms for collaboration but also pave the way for team based competitions.

Social Network

Allows people to connect and be social with an easy to use and accessible social network.

Social Status

Status can lead to greater visibility for people, creating opportunities to create new relationships.

Social Discovery

Matching people based on interests and status can all help get people started.

Competition

Competition gives people a chance to prove themselves against others.

Random Rewards

Surprise and delight people with unexpected rewards.

Fixed Reward Schedule

Reward people based on defined actions and events.

Time Dependent Rewards

Events that happen at specific times or are only available for set period.

Unlockable / Rare Content

Add to the feeling of self-expression and value, by offering unlockable or rare content for free spirits to make use of.

Creativity Tools

Gives people the tool to customize their experience.

Customization

Gives people the tool to customize their experience.

4 main ways to drive management

feedback
cycle

Badges and achievements are a form of feedback

Rules
of Play

Apply rules with a light touch. See how things play out before jumping in.

Narrative /
Story

Gamification helps to strengthen understanding of your story by involving people.

Achievable
Tasks

Awards based on achievement or desired behavior.

gamification increases time on site by 8x

Immediate Response

Prizing

Analytics

about GamifiedHR

GamifiedHR is the first of its kind, adding gamification elements to the process of job hunting and finding employees. Unlike existing online job boards, GamifiedHR adds a human element to the search, integrating video cover letters and rewarding loyal and ambitious user behavior.

about gamified marketing

Gamification is not a product, it’s a process. We are constantly evolving it over time in an agile way where we seek to improve the nature of the game and interaction we have with the users over that arc of time. It’s the underlying mechanics andconcepts of games that make them compelling. When we bring in the notions of loyalty programs and behavioral economics and combine with games we take those ideas and create powerful and lasting engagement with consumers and employees. To put it simply, gamification incorporates fun and an element of competition to a marketing strategy.

competitions and games

Introducing Competitiveness

Rewarding players with points and badges or displaying top players on special leaderboards, marketers can appeal to the competitive nature of humans and successfully engage consumers with the brand. Games can offer new ways to power up communities and create a sense of natural and fun competition to boost engagement and capture new potential leads.

The Mechanics

The application of psychology and game mechanics, like competition, point scoring, rules to play, etc., to make users behave in a desired way as well as motivate them to perform tasks that require effort and time

Gamification and Real World Problems

Using games and play to achieve real-world goals does not necessarily imply that seriousness will be taken away from the activities being accomplished. Instead, it means that these activities must be designed in ways that leave space for playful minds to experiment and create innovative solutions, for gameful minds to take on challenges that will lead to the accomplishment of quite difficult goals, and for many people to cooperate in ways that will allow the accomplishment of greater goals that would not be possible with the efforts of one person alone.

digital marketing rewards campaigns

An Implemented Strategy to Increase ROI

A well-executed strategy carries your business and digital marketing success well into the future. To begin, our design process involves marketing, action pathways, calls to action, and conversion mechanisms, all of which combine to bring profitable ROI. Strategies cover everything from modern design, analysis of current websites, competitor analysis, creation of user pathways, creation and/or refinement of calls to action, site architecture, multiple marketing strategies and recommendations.

Incentive Marketing

Our marketing encompasses many different disciplines, including market research, branding, direct sales and customer service. Ultimately, the marketing process leads to the best way to promote and sell your company’s goods and services. The principle of incentive marketing is simple: Purchase a product or service and get rewarded.

Social Rewards Program

Rewards programs can work for a variety of types of businesses from local consumer businesses to enterprise B2B. Our program design and messaging is targeted toward your audience and the rewards program structured in a way that makes sense to your audience. Exclusive offers, contests, product launches or sales initiatives can be structured to activate your audience across various media channels.

Loyalty

beyond basic loyalty programs

Building customer loyalty means creating loyalty programs that reward repeat behavior. The power of loyalty grows exponentially over time. Loyalty drives profitability in three primary ways: Repeat Business, Retention and Word of Mouth.