Gamified Labs

A little curiosity can change a lot.

Smarter tools.
Engaged people.

AI can change what a business can do. Good design and gamification help people make the most of it. From Halifax, we bring those strengths together in practical tools, digital products and experiences that invite people in.

Find your starting pointTry our loyalty showcase ↗See our work
An idea, taking shape.Illustrated concept
An idea develops through the Gamified Labs M into a useful digital experience An idea sketch passes through our violet lab mark and emerges as a digital product with a companion mobile experience. An illustration of ideas taking shape. Possibility studio Made possible. What if… Explore. Connect. Refine.

A useful experience, ready to put in someone’s hands.

A useful first step.
A clear way forward.

Bring the challenge. We’ll help find a sensible place to begin—whether that calls for AI, simpler automation or a better experience for the people involved.

Find the right opportunity.

Know what deserves a build before committing to one.

CAD $2,000 fixed

Indicative: 1–2 weeks

  • One priority workflow and up to two stakeholder conversations
  • A process map, baseline or measurement plan, and review of representative examples
  • An explained recommendation and scope for the next step

Example: a process map and baseline measurement sheet.

See an assessment example

Illustrative deliverable · not a client result

A report-preparation workflow

Map the steps from receiving source files to checking and sending a report. Mark who owns each step, where information is missing and where a person must review the output.

Baseline sheet

Time per report
Record preparation and review minutes separately.
Rework
Count corrections and note their causes.
Evidence
Keep the source, reviewer and date beside each observation.

Measure representative cases before setting a target. Where data is missing, the deliverable is a measurement plan, with an owner and collection method.

What to bring

One priority workflow, up to two people who know it well, and representative examples you are authorised to share.

When it fits

A recurring problem and a decision about investing in a solution. The recommendation may be a pilot, simpler automation or no build. This is a focused assessment, not an organisation-wide transformation strategy.

Explore an assessment

Put one workflow to the test.

Try the idea against real examples, with people in the loop.

From CAD $6,500

Indicative: 3–4 weeks

  • One defined workflow with one agreed integration
  • A working pilot, evaluation examples and human-review points
  • A walkthrough and a clear decision about what comes next

Example: an acceptance sheet for a report-drafting pilot.

See a pilot acceptance example

Illustrative criteria · agreed per project

One workflow, a clear test

Draft a report from approved source material through one agreed integration. A person checks the draft before it leaves the team.

  • Test set: agree 20 representative cases, including missing or contradictory inputs.
  • Evidence check: reviewers compare each draft with its source and record unsupported statements, omissions and corrections.
  • Review check: incomplete inputs and uncertain outputs go to a person; no report is sent automatically.
  • Decision sheet: compare preparation plus review time with the baseline, record failures, then decide whether to revise, stop or scope production.

Acceptance thresholds are agreed before the pilot. These examples describe a test, not a promised accuracy, time saving or business result.

Discuss a pilot

Make the solution your own.

Bring design, technology and the experience of using it together.

From CAD $17,500

Indicative: 6–12 weeks

  • A defined first release for one principal user journey
  • Product design, implementation and agreed acceptance checks
  • Documentation, handover and a separate plan for ongoing support

Built evidence: Ridgeplate’s RoomVision output.

See a first-release scope example
Ridgeplate RoomVision example showing a furnished room
Actual output from our own Ridgeplate platform.

Illustrative scope using a built product

One journey: photo to room concept

A possible first-release slice: provide a room photo, choose a direction and review a visual concept. Define the screens, input requirements, review points and failure states around that single journey.

  • Deliver: the agreed interface and implementation, acceptance walkthrough, documentation and handover.
  • Scope separately: floor plans, cost estimates, property research, production operating costs and ongoing support.

This is a scoping illustration, not a claim about Ridgeplate’s historical launch scope or a quote for recreating its whole platform.

Explore the built Ridgeplate work
Scope a custom build

Prices are in Canadian dollars, before applicable taxes and third-party software, hosting or AI usage charges. Starting scopes are described above; integrations, data quality, review needs and complexity affect the final quote. Timing begins once the agreed inputs and access are available. We confirm deliverables, timing, price and review rounds before work starts. A pilot is a learning step; production hardening and ongoing operation are scoped separately.

See Ridgeplate, our own productExplore our PepsiCo gamification workSee our award-winning design work

A little exploration goes a long way.

See the possibilities.
Bring your own question.

Explore useful examples from Ridgeplate, our own property technology platform in preview. Or try a small challenge from our gamification lab.

Free tool · no account needed

A starting point for building costs.

Choose a covered city and building type to see the range in a published cost guide, with its source.

Try the free cost check ↗
Interactive loyalty showcase · no sign-up

From first sip to next visit.

Play café and burger challenges, collect achievements and see how a business responds to its members’ ideas.

Explore the loyalty showcase ↗

Published-guide ranges are not contractor quotes. Sample reports illustrate a format and need project-specific review; they are not an appraisal or professional advice.

Five labs.
Built around your ambition.

From learning experiences and digital products
to distinctive brands and better ways to explore spaces.

Illustrative examples of what we create.

Challenge. Learn. Progress.
ChallengeLevel upAchievement

Gamification & learning

Give people a reason to take part—and keep going. Challenges, feedback and recognition turn learning and participation into progress.

Playable experiencesLearning journeysProgress & recognition
Explore gamification ↗
From problem to possibility.
AIProblemKnowledgeApplied AISolution

AI & digital products

Put your knowledge to work. We turn business challenges into AI-powered products and workflows that help people decide, create and move forward.

AI-enabled toolsDigital productsExpert workflows
Explore AI & products ↗
Identity into experience.
f.
AaForm & Field
f.Form & FieldMenu +

Spaces.
Made personal.

Explore our approach ↗
IdentityTypographyInterface
One design language, from mark to experience.

Brand & experience design

A recognisable identity, a considered interface and a consistent design system. Built to work together wherever people meet your business.

Brand identityUX & UIWebsites & design systems
Explore design ↗
Discovery into a confident choice.
Luma. DiscoverCompareChoose

Commerce & customer experience

Storefronts and guided shopping journeys that help people understand the offer, compare options and choose with confidence.

EcommerceGuided shoppingCustomer journeys
Explore commerce ↗
A project, easier to understand.
One space.A clearer plan.Explore optionsExplore the spaceShape the plan

Construction & real estate technology

Digital planning, project visualisation and interactive property experiences that make spaces and complex decisions easier to understand.

Project visualisationInteractive propertyPlanning tools
Explore construction & property ↗

Different disciplines. Shared purpose.

The interesting part
is where they meet.

Your idea can cross disciplines. We bring design, technology and participation together around the change you want to make.

Construction + digital + design

Make a space understandable.

Explore layouts, compare options and give everyone a clearer picture of the space.

Explore construction technology ↗
Learning + gamification + product

Turn knowledge into practice.

Turn real situations into decisions people can practise, learn from and try again.

Explore gamification & learning ↗
Commerce + brand + experience

Help a customer find their fit.

Bring the brand, product guidance and shopping journey together for a confident choice.

Explore commerce experiences ↗

These examples show how we could bring disciplines together for your project.

Ideas that made it
out into the world.

Explore our work Discuss your idea
PepsiCoFeatured client engagement

Gamification in a business context

Putting play to work.
For PepsiCo.

An everyday task. An unexpected way into gamification. For PepsiCo, we created a fridge-filling simulation and led marketing and IT seminars, bringing the experience of play into a conversation about business.

Simulation gameMarketing & IT seminars
Explore the PepsiCo engagement
Desktop website view
Mobile website view
From the collection to a closer look

Our business · commerce & design

Esotico

Our own home décor business, where the care behind a collection carries into the way people discover it—from the product story to selected interactive 3D views.

Desktop website view
Mobile website view
Room inspiration, wherever you browse

Client work · website design

Worldwide Furniture

A room begins with something that catches your eye. We designed Worldwide Furniture’s website to bring its collection—and the possibilities within it—onto the screen.

Desktop website view
Mobile website view
A considered shopping journey

Client work · commerce improvements

Gallery 1

A shopper’s interest is only the beginning. For Gallery 1, we worked on the ecommerce connections and refinements that support the next step toward a purchase.

Original Gamified Labs illustration: a lab mark connected to learning, technology, creativity and play
From our original visual identity · the lab as a place where ideas connect.

Our roots. Our next chapter.

The curiosity stays.
The possibilities grow.

Our original illustrated lab brought learning, technology and play together. That curiosity still drives us.

Today, we turn that curiosity into brands, products and experiences—with the same care for the people who use them.

Meet the thinking behind the lab ↗

How an idea takes shape

From “what if”
to something useful.

We explore the question, test a direction and build it together. Then real use helps shape what comes next.

  1. Understand

    Find the question worth solving.

    We look beyond the first idea to the people, the problem and the change that would matter.

    A first thought, explored.

  2. Experiment

    Give the idea a shape.

    Sketch the journey, connect the pieces and build enough to test the important decisions.

    A direction we can discuss.

  3. Deliver

    Make the details work together.

    Bring design, technology and content into a coherent experience, ready for the agreed launch.

    An experience ready to use.

  4. Learn

    Let real use guide what’s next.

    Listen to people, review what happens and use the evidence to shape the next improvement.

    A clearer next version.

Your turn to explore.

What would you like
to bring to life?

Bring your curiosity. Make a choice, follow it through and see where an idea could lead.

Prefer to go straight to a service?

Illustrative experiences. Created to explore an approach, with no account needed.

From this experiment to your ambition.

What could we
create together?

Found a spark? Tell us where it could lead in your business. We’ll help connect the possibility with a practical place to start.

A fresh conversation.

Explore an example above, or start with an idea of your own.

Edit my exploration

Review your starting point. Continue to the contact form when you are ready.

Previewing keeps your entries on this page. Continuing carries the brief into the contact form within this browser session. Downloading saves a copy to your device.