Brand & Experience DesignCreate or refresh a brand
What should people recognise, remember and feel when they meet your business? Let’s turn that into an identity with character and a clear place in the world.
Find your starting point →Brand & Experience Design
Distinctive brands. Digital experiences that work.
Before someone speaks to your team, they’ve already met your brand. We bring identity, UX and interface design together so that first encounter feels distinctive—and the experience that follows lives up to it.
Explore your design direction ↓f.
AaForm & Field
f.Form & FieldMenu +
Spaces.
Made personal.
Explore our approach ↗
IdentityTypographyInterface
One design language, from mark to experience.
Example concept · we’ll shape yours around your goals.
Four ways to begin
What needs a clearer identity
or a better experience?
Design a website or app
Every screen is part of someone’s journey. Let’s shape the moments that matter into an interface people can understand and a prototype you can explore together.
Find your starting point →Improve an existing experience
Sometimes a better experience begins with a closer look. Find the moments that make people pause, lose their way or give up, then decide which improvements deserve attention first.
Find your starting point →Build a consistent design system
A growing product shouldn’t have to find its voice again on every screen. Give your team shared design foundations that leave room for new ideas while keeping the experience coherent.
Find your starting point →Selected work in this lab
Distinct identities.
Experiences with character.
Some projects begin with a name and a blank page. Others arrive with a brand people already know. Our work gives each one a distinctive, considered way to meet its audience.
Brands we brought to life.
Identity and digital design, shaped together.
Brand identity & digital design
Esotico
A distinctive identity and shopping experience for our luxury home décor business, from the first impression to the finer product details.
Explore the work ↗
Brand identity & product design
Ridgeplate
A clear identity for a complex idea: bringing property planning, costs, research and visualisation under one roof.
Explore the work ↗
Brand identity & platform design
ElGoal
Football energy, given a recognisable identity and a digital home for predictions, community and merchandise.
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Brand identity & platform design
Educators Club
A professional identity and platform experience connecting educators, schools and a more informed approach to recruitment.
Explore the work ↗Established brands. Fresh digital expression.
Website design and content that build on the client’s existing identity.
Website design & content · WebAward 2017
National Bank of Kuwait
A bank’s reputation, expressed through design and language. Our award-winning website work continues to shape how NBK connects with its customers.
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Website design & content · Two WebAwards
SEDCO Capital
Making a complex investment business easier to explore. A digital experience recognised in two categories at the 2017 WebAwards.
Explore the work ↗
Website design
Worldwide Furniture
A furniture collection becomes a world to explore. We designed the storefront to bring room inspiration and product discovery together.
Explore the work ↗A considered process
Understand it.
Explore it.
Make it clear.
Start with the audience, the task and the context. Develop a direction, put it in front of the people who need to use it, and refine the details around what we learn.
- Define the brief
Agree the audience, the problem, the touchpoints and what a useful outcome looks like.
- Explore and refine
Develop concepts, journeys or prototypes with agreed review points and relevant feedback.
- Prepare for use
Deliver the agreed assets, guidelines or specifications with a clear handover.
Design can be your starting point.
Commission a focused design engagement or connect it to a wider AI, ecommerce or gamification project. We agree the deliverables, review rounds and fee before work begins.
Development, content production and ongoing support can be scoped separately around the project.
Explore our digital work and our role →A few useful answers.
Can you work with our existing brand?
Yes. We can carry your existing identity into a website or product, refine the parts that need attention, or explore a fuller refresh. We start by understanding what your audience already recognises and what needs to change.
What will we receive?
That depends on the direction we agree together: a visual identity, website or app designs, an interactive prototype, or a reusable design system. We define the assets, guidelines and handover requirements before work begins.
Can you design and build the experience?
Design can be a focused engagement or part of a wider digital project. We agree development, content production and support separately where they are needed, so you know what is included from the start.
Let’s shape your
next experience.
Already know what you need? Send a short brief. If you’re still exploring, start with one of the design directions above.