PepsiCo
What can a fridge teach a business about gamification? For PepsiCo, we paired a hands-on simulation with marketing and IT seminars, turning an everyday task into a starting point for bigger ideas.
Explore the engagement ↗The project studio
Different challenges.
Work with a purpose.
A property tool you can explore. A game that opens a business conversation. Design and content that remain useful years later. Here is what we contributed—and the evidence each project can honestly offer.
Three kinds of proof. Ridgeplate demonstrates our own AI and digital-product development. PepsiCo, ElGoal and Educators Club show our gamification and participation work. The 2017 WebAwards recognise website design and content for NBK and SEDCO Capital.
Those are different achievements. We state the role, context and available evidence for each, and agree a useful baseline for new engagements.
The people we’ve worked with. The thinking we brought.
Different challenges.
Work with a purpose.
National Bank of Kuwait
2017 WebAward winnerBank Standard of Excellence
For a bank with international reach, every page is a chance to build confidence. We brought NBK’s services into focus through design and copywriting—work recognised with a WebAward and still welcoming customers years later.
Explore the contribution ↗
Furniture retail
The showroom draws people in. The shopping journey helps them decide. From Worldwide Furniture’s website design to Gallery 1’s ecommerce integrations and refinements, our work considers both sides of that experience.
Explore the retail work ↗Architectural illustration
Four studios.
One property ambition.
FloorPlan for dimensioned layouts. CostEstimate for source-backed construction cost ranges. RoomVision for photo-based staging and redesign. PropertyAI for localized property research.
Explore the four studios
Our own business
A considered home.
A considered store.
Esotico is our luxury home décor business, bringing European home fragrance, trays, tables, textiles and gifts to customers across Canada and the United States.
The shopping experience combines curated collections with materials, dimensions and care details. Selected products also offer interactive 3D viewing, while a dedicated trade page welcomes designers, stagers and business enquiries.
An owned business, alongside Ridgeplate. Storefront shown as captured in October 2026.
Put the idea
in their hands.
Sometimes the best way to explain an idea is to let someone experience it. For PepsiCo, our starting point was wonderfully familiar: filling a fridge. We turned that everyday activity into a simulation game, giving gamification a form people could step into.
The game was one part of the conversation. In seminars for marketing and IT, we explored the thinking behind gamification and its place in a business setting.
Together, the simulation and seminars connected doing with discussing: an experience to take part in, then room to consider where the approach could lead.
That is what interests us about play. A familiar activity can open the door to a fresh conversation—provided the experience has a purpose beyond the game itself.
Simulation game · Marketing & IT seminars
Make your next idea interactive
An award at launch.
A story still unfolding.
Behind every banking website is someone making a decision that matters. For National Bank of Kuwait, we brought the stature of an international bank together with the clarity its customers need: a confident visual identity, considered journeys and words that make complex services feel approachable.
Design and content had to work as one. We shaped the experience across desktop and mobile, giving the bank’s services room to breathe and its brand a clear, consistent voice. Every layout and line of copy had a job to do: help people understand what was in front of them and find their next step.
The work earned the 2017 WebAward for Bank Standard of Excellence. But the part we’re proudest of is what followed: NBK continues to use our design, with much of our original copy still doing its job. Recognition at launch. Relevance years later.
Build something with staying powerFurniture retail, from both sides of the screen
Inspire the room.
Support the purchase.
A compelling storefront brings people in. The experience behind it helps them move forward. Our work spans both.
Worldwide Furniture · Website design
A showroom made for the screen.
Furniture shopping starts with possibility: a room, a style, a home taking shape. We designed Worldwide Furniture’s current website to bring that retail experience online.
A distinct retail identity, brought into a digital storefront that connects an Atlantic Canadian brand with its online customers.
Plan your online storefront
Gallery 1 Furniture · Ecommerce integrations
The details behind the decision.
Finding a piece you love is a moment of possibility. What follows should help you move closer to a decision. For Gallery 1, our work focused on ecommerce integrations and conversion-focused improvements—the less visible details that deserve just as much care as the storefront.
We worked within the existing shopping experience, concentrating on how its parts connect and where thoughtful refinements could support a purchase. Because a store’s character may start with what people see, but its usefulness depends on what they can do next.
Discuss your store’s next stepCurrent storefront shown for context; our role was integrations and improvements.
SEDCO Capital · Award-winning website
Recognition at launch.
Relevance years later.
Our website work for SEDCO Capital won two awards in the 2017 WebAward Competition: Financial Services Standard of Excellence and International Business Standard of Excellence.
The website remains in use today. Alongside NBK, it reflects an approach we bring to every project: create a clear, distinctive digital foundation with a life beyond its launch campaign.
Good design earns its place over time — through the people it informs, the business it represents, and the experience it continues to provide.
See the website today
Ridgeplate · From first question to a clearer picture
See the property.
Plan the possibilities.
A home is more than a floor plan. Explore the opportunity, shape the layout, understand the build budget and picture how the rooms could feel.
01 / PropertyAI
Understand the opportunity.
Explore market context and investment considerations before committing to a property. Use the analysis to frame your questions and compare possibilities.
02 / FloorPlan
Give the idea a layout.
Design dimensioned floor plans around your brief. Make the relationship between rooms, circulation and everyday living easier to see and discuss.
03 / CostEstimate
Put costs beside the plan.
Calculate and understand construction cost ranges using location and building type, with published sources behind the figures. Build a more informed starting budget.
04 / RoomVision
Picture life in the space.
Use a room photo to explore staging and redesign possibilities. Compare a different look before deciding what furniture, materials or decor to pursue.
One property. Better-informed decisions.
Use the studios where they help most, and revisit earlier decisions as the idea develops. Bring the findings together in conversations with your designer, builder or project team.
The steps illustrate a possible workflow, not an automatic connected pipeline. The home shown is our separate 3D concept study; RoomVision works from room photos. Professional review and project-specific quotes remain part of the building process.
Find your starting point with Ridgeplate
Public sector · Kuwait
Ministry of Health
Public communication deserves care in both its design and its words. Our work for Kuwait’s Ministry of Health brought those two disciplines together.
Earlier projects
Built to bring people together.
ElGoal
A free-to-play football prediction game, built to turn match-day anticipation into participation.
Within six months
60,000+active users
1.4 millionsocial media fans
Educators Club
A recruitment platform for education, bringing psychometric assessments, professional community and gamification into one experience.
- Recruitment
- Psychometric assessments
- Gamified participation
What could your
next project become?
You don’t need to arrive with every answer. Bring the challenge, the ambition or the idea you can’t quite leave alone. Let’s see where we can take it.