Gamification & LearningA reason to care.
Connect participation to a useful personal goal, whether that is learning a skill, finding a product or contributing to a team.
Gamification & Learning
Gamification that turns engagement into progress.
What makes someone want to take the next step? That question guides our gamification consulting and experience design for employee engagement, learning and customer loyalty. Based in Halifax, we help Canadian and international businesses make participation worth someone’s time.
Discuss a gamification projectExample concept · we’ll shape yours around your goals.
Don’t just read about loyalty. Play it.
Step into The Curious Club. Make a café discovery, master a burger signature and collect achievements in one membership. Then explore the business view: members, rewards and feedback from the kitchen.
Fictional data and rewards · no sign-up · refresh the demo tab to start freshGamification is a way of thinking.
Make the next step
worth taking.
Start with what people want to achieve. Then design the choices, feedback and sense of progress that help them move forward.
A meaningful choice.
Give people a decision to make and a consequence they can understand. Participation should feel purposeful.
A chance to improve.
Explain what happened and make another attempt useful. Practice matters more than a score on its own.
A visible way forward.
Use challenges, recognition and milestones to support the journey. Agree how to assess their usefulness in context.
The opportunity
Give people a reason
to come back.
When participation matters, the experience matters. Build motivation into how people learn, shop and work.
What we can build together.
Loyalty and engagement
Create purposeful challenges, rewards and progression that support a customer relationship.
Learning and onboarding
Help people build confidence and skills through feedback, practice and a clear sense of progress.
Employee experiences
Design participation and recognition around goals that matter to both people and the organization.
Where could
this take you?
A few possibilities to get us talking. Your audience, ambition and starting point will shape what we make together.
Customer loyalty
Reward meaningful participation beyond a single purchase.
Learning journeys
Break a complex skill into achievable milestones.
Team participation
Make progress visible while encouraging collaboration.
Client experience · PepsiCo
A game. A business conversation.
We gave PepsiCo a way to experience the idea: a fridge-filling simulation game, paired with seminars for marketing and IT. A familiar activity became an invitation to think differently about participation.
From the experience itself to the conversation around it, we connect the pleasure of taking part with the purpose behind it.
See the engagementSelected work in this lab
Participation, put into practice.
From match-day anticipation to professional communities, we design around the reason someone wants to take part—and what makes the next step worth taking.
Gamification · Design & development
ElGoal
A free-to-play football prediction game. Within six months: over 60,000 active users and 1.4 million social media fans.
Explore the work ↗
Gamification · Design & development
Educators Club
A recruitment platform with psychometric assessments and a gamified professional community, bringing hiring and participation into one experience.
Explore the work ↗For PepsiCo, we also brought gamification into a business setting through a simulation game and marketing and IT seminars. Explore that engagement ↑
Engagement design sprint
You bring
A target audience, the behaviour you want to support and what is happening today.
You receive
A behaviour map, an interaction concept, a pilot scope and a measurement plan tied to a baseline.
Best fit
Learning, loyalty or participation programmes with a useful repeat action. Engagement mechanics should support the user’s goal.
Platform development, reward funding and ongoing programme management are scoped separately. We do not promise a universal retention uplift.
Before work starts: we agree the deliverables, timing, fee and review rounds. A short fit conversation helps establish whether a paid first engagement makes sense.
Discuss this starting pointFrom first question to useful outcome.
- Discover
Start with the people, the problem and the realities your project needs to work within.
- Prototype
See an early version, ask better questions and shape the direction together.
- Build & refine
Bring the agreed experience to life, then give the details the attention they deserve.
A few useful answers.
Is gamification just points and badges?
No. Those are possible tools. The work begins with motivation, context and the experience people actually need.
Can this fit an existing platform?
We can assess ways to add engagement features to a website, application or internal workflow.
How do we measure success?
We agree relevant measures such as repeat participation, completion or retention, then evaluate against a baseline rather than promising a universal uplift.
What are you
working on?
Tell us what you’d love to make possible. We’ll help turn that first conversation into a clear next step.