A bank can operate across borders, but its website still needs to speak to one person at a time. That was the design challenge we took on for National Bank of Kuwait: bring the confidence of an international institution into an experience that feels clear, considered and easy to approach.
Winning the brief. Finding the right voice.
We won the project after presenting our design concepts and user experience approach to NBK’s executive team and key stakeholders. From there, we brought visual design and copywriting together around the bank’s brand, its services and the different customers it needed to reach.
Our concepts considered both desktop and mobile, with layouts and language designed to give people a clearer way through a broad world of banking services. The ambition was simple: make the bank’s expertise easier to understand, without losing its character or authority.
The award was only the beginning.
The project received the 2017 WebAward for Bank Standard of Excellence. Years later, NBK continues to use our website design, and much of the original content remains ours.
For us, that is the most rewarding part of the story. The work keeps meeting customers long after launch day—showing what can happen when design and words are given equal care.