An award at launch.
A story still unfolding.
Behind every banking website is someone making a decision that matters. For National Bank of Kuwait, we brought the stature of an international bank together with the clarity its customers need: a confident visual identity, considered journeys and words that make complex services feel approachable.
Design and content had to work as one. We shaped the experience across desktop and mobile, giving the bank’s services room to breathe and its brand a clear, consistent voice. Every layout and line of copy had a job to do: help people understand what was in front of them and find their next step.
The work earned the 2017 WebAward for Bank Standard of Excellence. But the part we’re proudest of is what followed: NBK continues to use our design, with much of our original copy still doing its job. Recognition at launch. Relevance years later.
Build something with staying power