Put the idea
in their hands.
Sometimes the best way to explain an idea is to let someone experience it. For PepsiCo, our starting point was wonderfully familiar: filling a fridge. We turned that everyday activity into a simulation game, giving gamification a form people could step into.
The game was one part of the conversation. In seminars for marketing and IT, we explored the thinking behind gamification and its place in a business setting.
Together, the simulation and seminars connected doing with discussing: an experience to take part in, then room to consider where the approach could lead.
That is what interests us about play. A familiar activity can open the door to a fresh conversation—provided the experience has a purpose beyond the game itself.
Simulation game · Marketing & IT seminars
Make your next idea interactive